Getting serious about political ad transparency with Ad Analysis for Facebook – Open Policy & Advocacy

submitted by Mnemonic from blog.mozilla.org

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[–][deleted] 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (3 children)

Maybe I'm looking at this wrong, but I think this is just Mozilla teaming up with ProPublica to send all Facebook ads to ProPublica so that ProPublica can request removal for ads they don't like or consider russian meddling or whatever.

[–]Mnemonic[S] 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (2 children)

Yes you are.

Facebook doesn’t just target you based on the information you’ve provided in your profile and posts. Facebook also infers your interests based on your activities, the news you read, and your relationships with others on Facebook.

Beyond giving you insight into how you were targeted, Ad Analysis for Facebook provides a view of the overall landscape to help you see outside your filter bubble. The extension also displays a high-level overview of the top political advertisers based on targeting by state, gender, and age. You can view ads for each of these targeting criteria — the kinds of ads you would never normally see.

ProPublica is nowhere mentioned, neither ad removal for meddling. It's about knowing why you see the ads you see on facebook.

[–][deleted] 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (1 child)

Here's some stuff on ProPublica from the FF election extention pack page. Your 'ad analysis' stuff doesn't sound bad. This whole 'help journalists flag misinformation' seems censory to me though.

The ProPublica Facebook Political Ad Collector Participate in ProPublica’s crowdsourcing extension that automatically gathers ads from Facebook, the biggest online platform for political discourse. Your contribution feeds a public database that lets you see what others are seeing and helps journalists flag misinformation. It’s a win-win for you and the web.

Since the Political Ad Collector was developed by ProPublica, not Firefox, the ProPublica privacy policy applies to this extension.

[–]Mnemonic[S] 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (0 children)

Ah, The propublica extension also seem to feature the targeting info display. But they have their 'own' privacy policy in place for it.

I can see the mix up.