They do it out of spite. Image Comics CFO Erik Larsen wants Marvel to make The Punisher gay, hunt people who wear his logo. Showing contempt for your audience is a great business model.

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[–]IkeConn 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

I remember when the comic books started pandering to queers and the normal readers stopped buying them. You never want to piss off your core customer base. Never.