Kiwi Farms was originally started as the CWCki Forums, a meeting place for Chris-Chan trolls. Chris-Chan was the first internet lolcow, but at some point Null/Josh Moon took over the site and expanded its focus to lolcows other than Chris-Chan and renamed the site Kiwi Farms. The site began to discuss other lolcows like Pamperchu, Jace Connors, Andrew Dobson, as well as internet drama in general. Kiwi Farms is not politically driven or far right -- it's a place for users from all across the political spectrum to discuss lolcows; several right-wing figures like Ethan Ralph, Nick Fuentes, and Donald Trump have threads on Kiwi Farms. Additionally, Kiwi Farms frowns upon people who try to directly interact with lolcows or devise trolling plans -- it could be said that users there are bound by a Prime Directive not to interact with lolcows.

Kiwi Farms is unique among other internet drama sites like r/subredditdrama and Know Your Meme because it allows free speech and the publishing of lolcows' personal information. Because the site allows free speech and Null himself is gender critical, lots of trans people like Yaniv began getting threads and subforums. This is eventually what led to Cloudflare dropping Kiwi Farms' .net domain -- a thread was made on a very terminally online, very well-connected trans activist who used their connections to start a Twitter campaign to get Cloudflare to drop Kiwi Farms all because this one trans activist let their thread live in their head rent-free.