“And so for us, what we need to understand is, deeply understand and appreciate, is the consumer and what they want, what they care about and what they expect from big brands.”

I think one type of consumer wants to have swastikas and dead African slaves on their bottles and another type of consumer wants to have rainbows on theirs. Also, they need a time machine, because the damage has already been done and they should have thought of that before. Firing the CEO would perhaps work.

So, Bud Light should just be sold as Bud Red and Bud Pink depending on how your brain was badly wired. Bug Light can then be sold to people that just want to have a beer and don't give a fuck.

I suspect the majority of people just wants to have cheap beer, so lowering prices and crushing your competition would also work fine, $ABI. It's not like their strategy hasn't been to buy up the competition.