they always go after the most middlebrow types--Rowling, Babish, Jesse Singal: like, it's funny that these aggressively inoffensive types are being blamed for ISIS in Syria, death squads of narco-police in Honduras, or drooling flat-Earther fundamentalists in the US: who's next, Tom Bergeron?

these targets are basically at a Venn intersection of "not actually transphobes or associated with them" but also and "not too 'nice' to just pretend to repeat the ever-changing slogans some 17yo orders them to": so the "activists" try to pummel them into submission, but it turns out the most militant and perpetually-online segment of 0.7% of the population isn't that big