It is interesting, but I think it's going to become increasingly widespread. I believe soon almost every government and major corporation will soon have hired internet shill groups. They call it "native advertising", and it's becoming the norm because of how well it works compared to traditional advertising and propaganda. I know this is something Monsanto has done for at least a decade. It's also known both Democrats and Republicans do this too with ShareBlue and Cambridge Analytica.

Soon it will be every organization, and the internet will be a complete mess because of it. Especially with GPT-3 commenting AI getting so good, it's becoming easier to automate human-like responses on platforms like saidit and reddit. One person can act as 100 low-IQ people simultaneously by using these bots. They can create an intelligent crowd of people that all have the same bias. It's enough to overwhelm a forum, and when it becomes very close to human-like responses it can be hard to administrate because you can't differentiate the bots from the real people, and this is taken advantage of by the attackers.