Chad's life isn't so glamorous. He works to craft the appearance of perfection, because that's an essential part of being Chad. He hides weakness, but that doesn't mean it's not there. I also think he has a decent chance of being mentally ill, because the most successful people are (and according to the Chad theory women are attracted to certain sadistic mental illnesses).

He's not a loser, but it's also not really all sunshine and rainbows.