Reddit was sued by an unhappy advertiser who claims that internet giga-forum sold ads but provided no way to verify that real people were responsible for clicking on them.

submitted by neolib from (theregister.com)

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[–]ID10T 7 insightful - 2 fun7 insightful - 1 fun8 insightful - 2 fun -  (0 children)

According to the article the advertiser is suing because Reddit refused to provide IP address data to the advertiser. I should hope a site would not turn over IP addresses of their users to any advertiser who asks for it.

In internet advertising you typically use a neutral third party service (like Moat, which was used in this case) to verify clicks are real people. You don't give users' private data to advertisers.

Based on that I think this case is BS. I hate Reddit for their censorship so I'm not biased for them at all. I deleted my Reddit account a long time ago because fuck them.