I think ppl in general are very confused nowadays, with the need to feel special and to label ourselves, people go to the extremes to feel unique or in a special group, I guess you can attribute this to the rise of "non binary" types too.

My guess is that people don't know how to be themselves and fool themselves to believe they are being genuine when they are just an amalgamation of trends and social expectations, leading people feeling alone and in need of a group... i don't know how to solve this besides having a more involved family in the upbringing of the child and the enforcement of critical thinking skills + self awareness