"get woke, go broke" becomes real and suddenly they realize they don't want to go broke and their company policy changes. They are chasing profit, and that's goal number one.

For all the bullshit of capitalism, at least it has this benefit, that it's a sort of democracy where you can vote with your dollars. But subsidies can overcome this, which is why so many media companies can get away with endlessly peddling bullshit the public doesn't agree with