[Freddie deBoer] Who Tells Them Things They Don't Want to Hear? Can the New York Times ever defy its affluent white subscriber base again? Sources speaking on condition of anonymity say it's unlikely

If you’re new around here, the basic scenario is that we’ve had a years-long moral panic in which elite white tastemakers adopted the political posture of radical Black academics out of purely competitive social impulses, trying on a ready-made political eschatology that blames the worlds ills on whiteness and men and yet somehow leaves space for an army of good white people and good men to cluck their tongue about it all. Concurrently, the most influential paper in the world emerged from decades of fiscal instability by going hard on digital subscriptions, paywalling more and more of its content and rattling its tin cup more loudly than ever before. The result has been boom times, attenuated only by the end of the immensely lucrative Trump years. (I believe Chris Hayes is covering Trump’s latest spray tan tonight.) The trouble is that this model leaves them even more dependent on a particular social and political caste, namely the educated white professional class that graduates from top 25 universities, moves to Echo Park or Andersonville or Austin, then sends Zane and Daschel to pre-K that costs more than their Audi. Oh and they, like, care about justice and stuff. Conservatives hate read the NYT and thus have traditionally brought in advertising revenue, but they don’t hate subscribe, and the end result is that a paper that was about a 6.5 on a ten-point Liberal Elite Scale when I was a kid has moved to a 9.5. And there’s nothing internal to the publication that can stop this leftward march.

This will invite reprisals for speaking out of turn, but all of the following comes from public knowledge, other people’s reporting, what former and current employees have said, and a little bit of gossip. The social and professional culture within The New York Times is notoriously toxic, the confluence of people with immense career ambitions and total shamelessness about using social justice rhetoric to attack their enemies; watercooler shit-talking and mean-girling has moved to Slack, where it’s somehow even worse than it was before; all of the younger staffers see their jobs as straightforwardly activist positions, and the role of the paper to advance a pro-Democrat social justice ideology rather than to report objectively or to present a range of viewpoints; executive editor Dean Baquet is afraid of his own employees; the Sulzbergers don’t want to have uncomfortable conversations with their fellow white liberal elites at the food co-op or whatever; and in general absolutely every internal incentive within the paper points towards uncritically advancing a Robin Diangelo-approved race and gender ideology, a class-never, deferential-to-woke-norms soggy social justice politics that says nothing remotely challenging to said staffer cliques or the Hermosa Beach soccer moms who now fund the paper. When Bari Weiss resigned the media Borg represented it as all about Weiss, but her story was really about the kind of perspective that can’t exist anymore at The New York Times. I’m sure the blob would deny this stuff, but again none of these are well-kept secrets. If Ben Smith was not paid by the New York Times he would have reported this out long ago.

If you disagree with me, well, point me to some counterexamples. Since the Tom Cotton editorial, what pieces has the Times published that defy the woke politics shared by the vast majority of their staffers? No one remains on staff who regularly puts their thumb in their eye of the rest of the writers and editors there, who consistently violates the assumed politics of the NYT subscriber base - affluent and educated white liberal urbanites who stick BLM signs in their windows and make sure the $30k/year private schools (I’m sorry, independent schools) they send their kids to have a good social justice curriculum. People who wouldn’t fit in at the UC Berkeley recycling club aren’t welcome. They certainly frog marched James Bennet right out of there, didn’t they?

Yes, there are people who are not liberals on staff, but they’re a certain kind of not-liberals. I like and admire Ross Douthat very much, and I don’t think he pulls his punches or changes his views to suit the NYT crowd. But I think that his natural tendency is to be precisely the kind of conservative the Times wants, which is the kind that doesn’t activate the culture war resentments of their median reader or inflame the rest of the staff. Similarly, my readers recently informed me that Coaston is a libertarian, which is cool. I think Coaston is the real deal. But again, while I’m not questioning her honesty or the independence of her thinking, she is very much a NYT libertarian, one uniquely suited to flatter their audience. They aren’t looking to hand a contract to Reason’s Robbie Soave, are they? So who else? Michael Powell, I guess. Nellie Bowles, whose “book leave” looks pretty damn likely to become a “just leave”?

You can talk about Bari Weiss, you can talk about the Cotton brouhaha, you can discuss the inherent and ugly incentives of the subscription model for the paper. But the Donald McNeil firing is truly the bellwether. A reporter with 45 years of NYT experience on an absolutely essential beat said something clueless but utterly anodyne to some spoiled adolescents on a trip that 99% of people their age can’t access. Despite the fact that what he said would have been totally unremarkable even in liberal circles five years ago, the situation caught the staff’s attention and its ire and they vented that ire with the typical absurdist claim that McNeil had put them “in danger” in some incredibly vague way. (On Twitter, of course). So McNeil was duly dispatched, and the basic power dynamic of the modern day New York Times was laid bare: a handful of the paper’s untouchable celebrities can kick up the junior staff into a frenzy, and once that catches fire on Twitter, there is no one in the paper’s leadership who has the honesty and integrity to tell them no. No one. (The NYT’s self-exonerating reaction to McNeil’s defense is quietly hilarious.) The simple fact of the matter is that Baquet has not demonstrated anything like the public courage it would take to face down a Twitter storm prompted by Nikole Hannah-Jones et al., and there’s no reason to think that that’s going to change anytime soon. The media types would reject all of this, if anyone at a big-shot publication had the integrity to write a story about these open secrets. But I’m not lying.