[Matt Taibbi] NPR's Brilliant Self-Own

The piece is about Ben Shapiro, but one doesn’t have to have ever followed Shapiro, or even once read the Daily Wire, to get the joke. The essence of NPR’s complaint is that a conservative media figure not only “has more followers than The Washington Post” but outperforms mainstream outlets in the digital arena, a fact that, “experts worry,” may be “furthering polarization” in America. NPR refers to polarizing media as if they’re making an anthropological discovery of a new and alien phenomenon.

The piece goes on to note that “other conservative outlets such as The Blaze, Breitbart News and The Western Journal” that “publish aggregated and opinion content” have also “generally been more successful… than legacy news outlets over the past year, according to NPR's analysis.” In other words, they’re doing better than us.

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Mixed in with Ibram Kendi recommendations for children’s books, instructions on how to “decolonize your bookshelf” and “talk to your parents about racism” (even if your parents are an interracial couple), and important dispatches from the war on complacency like “Monuments And Teams Have Changed Names As America Reckons With Racism, Birds Are Next,” “National” Public Radio in the last year has committed itself to a sliver of a sliver of a sliver of the most moralizing, tendentious, humor-deprived, jargon-obsessed segment of American society. Yet without any irony, yesterday’s piece still made deadpan complaint about Shapiro’s habit of “telling [people] what their opinions should be” and speaking in “buzzwords.”

This was functionally the same piece as the recent New York Times article, “Is the Rise of the Substack Economy Bad for Democracy?” which similarly blamed Substack for hurting “traditional news” — and, as the headline suggests, democracy itself — by being a) popular and b) financially successful, which in media terms means not losing money hand over fist. There, too, the reasons for the rise of an alternative media outlet were presented by critics as a frightening, unsolvable Scooby-Doo mystery.

It’s not. NPR sucks and is unlistenable, so people are going elsewhere. People like Shapiro are running their strategy in reverse and making fortunes doing it. One of these professional analysts has to figure this one out eventually, right?