Slouching Toward Post-Journalism

Led by the New York Times, a few prominent brand names moved to a model that sought to squeeze revenue from digital subscribers lured behind a paywall. This approach carried its own risks. The amount of information in the world was, for practical purposes, infinite. As supply vastly outstripped demand, the news now chased the reader, rather than the other way around. Today, nobody under 85 would look for news in a newspaper. Under such circumstances, what commodity could be offered for sale?

During the 2016 presidential campaign, the Times stumbled onto a possible answer. It entailed a wrenching pivot from a journalism of fact to a “post-journalism” of opinion—a term coined, in his book of that title, by media scholar Andrey Mir. Rather than news, the paper began to sell what was, in effect, a creed, an agenda, to a congregation of like-minded souls. Post-journalism “mixes open ideological intentions with a hidden business necessity required for the media to survive,” Mir observes. The new business model required a new style of reporting. Its language aimed to commodify polarization and threat: journalists had to “scare the audience to make it donate.” At stake was survival in the digital storm.

The experiment proved controversial. It sparked a melodrama over standards at the Times, featuring a conflict between radical young reporters and befuddled middle-aged editors. In a crucible of proclamations, disputes, and meetings, the requirements of the newspaper as an institution collided with the post-journalistic call for an explicit struggle against injustice.

The battleground was the treatment of race and racism in America. But the story began, as it seemingly must, with that inescapable character: Donald Trump.