RCS stands for Rich Communication Service. RCS Messaging is the next generation of SMS, providing a mobile app's rich functionality in messages. No introducing, no downloading. Simply tapping. The overall aim of RCS is for it to eventually replace SMS and MMS messaging, the formats we're all familiar with as they have been around for years. RCS informing is actually similar to WhatsApp, where live talk can happen, including multi-media support, with everything dealt with through the information organization. The progression of discussion between your representative and a client is like a discussion between two individuals, with each party alternating talking, tuning in, and answering the other. Your RBM specialist starts discussions with clients.