emphasis on the cult part of that statement.

Anyone claiming that Peterson is only popular because of "cult of personality" has absolutely no idea what they are talking about. They most likely do not understand what Jordan Peterson says because Peterson talks in a complex manner that is hard to follow, and not everyone has the intelligence to do so. Many of those people then can't understand why Peterson is popular and invent superficial reasons like "he's popular because it is trendy to like him".

The reality is that he breaks down the stupid things leftist claim with intelligent, coherent, and rigorous arguments. The vast majority of people oppose the trans agenda and are exhausted by only seeing pro trans propaganda everywhere. Peterson is like an oasis of sanity in an insane world.