That's the problem with metaphors: You can emphasize the aspects you want when you put them early enough into people's heads. When they "just don't have" enough data on their hard-drive to compare them to, set them in relation to. Propaganda works the better the earlier it is applied. A well-known (but seldom discussed) fact.

Just look at McDonald's and their obvious "Kids Club" bs. And they still can sell this chemical waste by ton.