Yep it's all about money. Publications at the moment can make far more money by either simply shilling out to tell the readers exactly what they want to hear or by going into the shock and emotional outrage territory by reporting on things in the most inflammatory ways possible.

"Man dies during botched arrest" "Racist cops kill innocent black man"

Which headline will you click?

"Man in dress wins at golf" "Transphobic outrage against historic WPGA champion"