They aren't behind literally all of it, just most due to owning most media. Also, Edward Bernays, the Jew Freuds Jewish nephew, created modern advertising and literally wrote a book called Propaganda that led to modern advertising as we know it today where companies know how to get people to desire certain things. The Documentary that best illustrates this is a BBC documentary called Century of The Self created by Adam Curtis.

So, even if Jews aren't responsible for literally all advertisement, their ideas are still the genesis of the modern advertising method of psychological manipulation.