I'm listening to Jay Dyer right now. Esalen was one of their think tanks for sure. We're starting to make connections. Tavistock was at Stanford, not very far at all from Esalen. Both are about an hour from San Francisco. And Hunter S. Thompson worked for Esalen way back. That little factoid is on the Esalen.org website. I guess they helped create the Haight-Ashbury and the Summer of Love.