On one hand, yes, it's a fad and the vast majority of the population feels in their guts that this stuff is weird.

On the other hand, colleges are cranking out activists, often actually majoring in gender studies. These people go straight into HR and journalism, entrenching themselves in the industry. They're in deep - before they stop pushing for this stuff, they first need to change their ideology, then change their career. No one does such an about-face.

I think we're going to live with this stuff for the foreseeable future. It's the new religion of the elite. It's where the power is. I only hope it goes the same way as other religious entrenchment. Maybe in a few generations we'll have a groundswell of truth seekers denouncing this stuff as the stuffy moralizing of their ancestors. Would be hilarious if something like the new atheism movement happened to gender ideology.