The filmmaker himself may be some sort of addict. I mean, how many days a week is he at the gym to get those very visible biceps, and why? And what about his haircut? How many genders did you see? Five? More? The film itself is as worthy of analysis as the subject. Are we all becoming way too self-conscious? But the central question is a good one: was social media designed to screw us up? My question is: by whom? Guess.