You sure said a lot of things there without actually saying anything. "Secure a niche in the market" is some of the most meaningless buzz language I think I've ever heard, as if owning a company that makes towels means there's no room for other companies to make towels, even though your towel company is bleeding money.

Look, I get it, you don't have a good answer to my question. That's totally cool. I don't either, that's why I asked it. Getting all "Don't be naïve" doesn't help. If your point is they are "True Believers", that's fine. That was one the original points I offered up.