The societal marketing concept holds that the organization should determine the needs, wants, and interests of target markets.
It should then deliver the desired satisfactions more effectively and efficiently than competitors in a way that maintains or improves the consumer's and society's well-being.
The societal marketing concept is the newest of the five marketing management philosophies.
https://www.egypttales.com/2021/08/business-societal-marketing-concept.html
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