Yeah sure, this is just what New Zealand needs. This useless government.

Health groups are calling on the Government to take action against rising rates of childhood obesity by regulating junk food marketing targeted at children. The advertising industry is self-regulated through the Advertising Standards Authority (ASA), with junk food marketing towards children falling under the agency’s voluntary Children and Young People’s Advertising Code, which is due for its five-yearly review.

Health groups are boycotting the submission process in protest of a system they say does little to protect children from junk food advertising and is contributing to New Zealand’s worsening rates of childhood obesity.

They have written to the health and associate health ministers urging the Government to address childhood obesity and poor nutrition through regulation of junk food marketing and implementation of a range of recommended policies.