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[–]WickedWitchOfTheWest 2 insightful - 2 fun2 insightful - 1 fun3 insightful - 2 fun -  (4 children)

Target Adds “Badge” to Help Shoppers Identify Black-Owned Brands

“We have carried a number of Black-owned brands for years and continue to listen to guests to ensure we offer a compelling and relevant assortment that supports our guests' needs,” Target said in a company statement. “Based on what our guests are searching for, we have started to implement icons online to help our guests find and support Black-owned brands and founders when they shop online.”

This call to action isn’t new — in fact it’s the basis of a historic movement: Buy Black. Its purpose is to raise consumer awareness of Black-owned brands and thus help correct the inherent inequalities many face. For example, COVID-19 didn’t affect every business equally. Between February and April of this year, 41% of Black-owned businesses closed for good, compared to 17% of White-owned businesses. Since BLM began again in earnest, so have the efforts to highlight Black-owned products. Official Black Wall Street, an app that curates Black-owned retailers, has 686K Instagram followers. DoorDash also launched a new initiative to amplify independent Black-owned businesses and Black entrepreneurs in their app.

Der Judenstern, but woke.

[–]the_nybbler 3 insightful - 2 fun3 insightful - 1 fun4 insightful - 2 fun -  (2 children)

It's a trap. They placate the wokesters with this shit, but the now the wokesters will look around, see there's very few badges, and throw another fit.

[–]rwkastenBring on the dancing horses[S] 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (1 child)

I looked into it a bit more and it's online-only, fairly subtle, and something you really have to work to find. That it's down where they normally tag stuff as vegan or cruelty-free, this seems like more of a woke shit-test than anything else.

[–]WickedWitchOfTheWest 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

I hadn't thought about it being online. I presume it won't be long until someone scrapes their sites and makes a list.