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How To Use Playlists To improve watch-time? by Heatherpark in Internet

[–]Garydivine 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

To get people to watch multiple videos in a playlist, that means you have to organize your playlists a little bit differently.

  • You have to give them really good titles. Like title these playlists the same way that you would title a video. Make it enticing. Pitching value, tease a story.

  • Write the description for your playlists, as well, something many people overlook. And just like you would write the description for a YouTube video itself, same principles apply for writing descriptions for playlists. That is, keep your keywords in mind that apply to that playlist, but write them out in normal conversational English, pitching value, teasing what’s in the playlist itself, so that people feel like, ooh I want to watch this entire playlist.

  • Pick a strong thumbnail for that playlist. Now you do that by picking one of the videos that’s in that playlist to be the representative thumbnail for that full playlist. So again, just like you would do with a video, pick a good thumbnail for that playlist that complements the title very well.

  • Place your strongest video first in the playlist. And the reason for this is that most people when they start a playlist, they start with that number one video. So to keep them watching through the whole playlist, that first one needs to be the best video that sets the context, that hooks people, and keeps them watching the rest. Whenever you feature this playlist as an interactive card or as an end screen element on your videos, or someplace like that, that first video will be the one that plays for them first.

  • Keep your playlists short. And it makes sense, if you think about it, from the perspective of how do we get people to into playlist mode are watching more videos. If they see there’s 200 videos in that playlist, they’re probably like I ain’t got time for this. And they probably won’t even start. But there’s like a manageable number of playlists, like if the videos are long– maybe there’s five, six, seven, eight videos in there– or if the videos are shorter, maybe you have somewhere like up to 10 videos in a playlist. That’s way more manageable and people are more likely to start and watch through all the videos in that playlist if they are more manageable like that.