Bud Light dethroned as top-selling beer brand in U.S. after boycott - Imagine for a second if you literally did nothing for years you would still be racking in so much profit, but nooo you had to get political

submitted by bucetao6969 from newsweek.com

sorted by:
top
newinsightfulfun
you are viewing a single comment's thread.

view the rest of the comments →

[–]Zapped 2 insightful - 2 fun2 insightful - 1 fun3 insightful - 2 fun -  (1 child)

They weren't necessarily political, but they used the political/cultural scene to market their product using Mulvaney. The mistake was in gambling customers to be lost versus customers retained or gained, and it was a big mistake.

[–]bucetao6969[S] 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

It was worse than that actually. The whole point of their marketing campaign was to advertise themselves to a "younger audience" to increase their consumer base. They literally want younger people to start drinking asap. Evilish if you ask me.