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[–]0_0 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (6 children)

Boycotting a beer for paying a trans influencer to promote it is in the same level of stupidity as the cancel culture from the extreme left.

[–]bucetao6969[S] 5 insightful - 1 fun5 insightful - 0 fun6 insightful - 1 fun -  (5 children)

Why? Trans ideology is literally against what most people that drink bud light believe. When they endorse a trans person (especially fucking Dylan) they are betraying their user base. The boycott is about sending a message that the user base will not stand by it.

[–]0_0 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (4 children)

I would understand that if the ads were shoved down people's throats on tv or through google ads but this is a tiktoker we are talking about, you have to go out of your way to watch this promotion. Why are people against trans people watching a trans person's videos on tiktok?

[–]Alienhunter 4 insightful - 1 fun4 insightful - 0 fun5 insightful - 1 fun -  (1 child)

I tend to agree with you actually. Their promotion was very minor in response to the backlash it received.

However they did bungle into a culture war issue which is basically why they fucked up.

Bud Light is notoriously a bad beer. It's piss, people drink it because it's cheap, and they don't know beer so they buy it because it's the only one they know from the commercials.

Give them any reason to buy or drink any other beer, and they probably won't switch back. Take bud lights typical customer, young, unsofisticated, or frat, and apply a gay spin to it, and it's likely to be anathema. Couple that with me and every other beer snob on the planet already despising that swill and you've got a perfect storm for a sales disaster I reckon. Since now I can dis Bud-Light either due to it being gay, or it tasting like piss, which means it is gay piss. And I will dis it because I'd rather everyone drink something else, even before the Mulvaney promotion.

Coming to the Mulvaney promotion specifically. Mulvaney was already a target of the culture war. Personally I'd prefer everyone ignore the fuck out of him but that's not how the culture war works. Once Bud-Light enters into the culture war by backing him they are kind of fucked. Their message goes far beyond Mulvaney fans, I reckon there's more anti-fans than fans, it's essentially anti-marketing at that point, once the culture war media machine gets it they'll spread it everywhere, and the boycotts ensue. And Bud-Light is a prime boycott product since it's already such a shit product, it's the easiest boycott ever. I've been boycotting it for years without even knowing.

So really, I think it's just Bud-Light not understanding how the culture war works, bungling their way into it because they don't understand that views don't equal popularity so much as infamy, and hurt their brand permanently as a consequence, a perfect storm of factors.

But so far as I agree that boycotting a product because they made a singular can for some influencer I don't like is rediculous, you can't really ignore the realities of how the culture war works.

I won't really give people shit for drinking Bud-Light if they want to, besides lambasting their obviously poor taste in beer, seriously it's basically water. Like get a Guinness instead.

[–]bucetao6969[S] 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

You pretty much got it. This is the basic business analytic of the situation.

Also people will call you gay for drinking bud light now (assuming they don't resort to violence). That's way more destructive than anything else.

[–]bucetao6969[S] 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (0 children)

They where a brand ambassador it's literally saying that person is the front face of your product at the moment naturally it spread like wildifre (this is the internet) and everyone hated it

Not only that, people are being constantly shoved this woke shit down their mouths, when their goddam beer now shoves this woke shit down their mouths as well they get tired and it led to this movement that makes people literally inconvenience themselves to get another beer

[–]NodeThis is my flair. There are many like it, but this one is mine. 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

Because they shouldn't exist, and this situation should be rectified.