Bud Light dethroned as top-selling beer brand in U.S. after boycott - Imagine for a second if you literally did nothing for years you would still be racking in so much profit, but nooo you had to get political

submitted by bucetao6969 from newsweek.com

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[–]Zapped 4 insightful - 1 fun4 insightful - 0 fun5 insightful - 1 fun -  (5 children)

Marketing is what helped them stay at the top. They were just late to the woke marketing game, or rather they tried to milk it too long, and got stuck holding the bag.

[–]dik 5 insightful - 1 fun5 insightful - 0 fun6 insightful - 1 fun -  (4 children)

Or - with reference to bucetao6969's confusion in the Saidit headline - the Anheuser-Busch marketing team for Bud Light did not 'get political'. They merely failed to understand the incredible stupidity of part of their target audience regarding people who are not heterosexual. They were bad at their jobs, not politlcal.

[–]Zapped 2 insightful - 2 fun2 insightful - 1 fun3 insightful - 2 fun -  (1 child)

They weren't necessarily political, but they used the political/cultural scene to market their product using Mulvaney. The mistake was in gambling customers to be lost versus customers retained or gained, and it was a big mistake.

[–]bucetao6969[S] 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

It was worse than that actually. The whole point of their marketing campaign was to advertise themselves to a "younger audience" to increase their consumer base. They literally want younger people to start drinking asap. Evilish if you ask me.

[–]NodeThis is my flair. There are many like it, but this one is mine. 1 insightful - 2 fun1 insightful - 1 fun2 insightful - 2 fun -  (0 children)

Those 'not heterosexuals' should be captured and handed over to the moslems for sport.

[–]bucetao6969[S] 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

Bud light also has a LGBTQ+ user base and they did LGBTQ+ commercials in the past but that was before the culture wars.

Good to note I don't think conservatives have a problem with people having homosexual sex, but the trans ideology is too radical. It's not something they want their brands endorsing.