"Everything Is Fake": Ex-Reddit CEO Confirms Internet Traffic Metrics Are Bullshit

submitted by Orangutan from (zerohedge.com)

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[–]JasonCarswellMental Orgy 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (0 children)

This is big.

[–]Vigte 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (0 children)

So, could this be a money making scheme? Hear me out - What if somehow the code intentionally or unintentionally double-bills advertisers when a phone switches towers?

IE) you have a seamless experience, but the site believes 2 different IPs are seeing the ad, thus double billing...

Maybe? I'm a bit of a gen Xer so... sorry if I'm wrong!

[–][deleted] 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (0 children)

So Facebook defrauds their advertisers too, what a dumpster fire

In October, small advertisers filed suit against the social-media giant, accusing it of covering up, for a year, its significant overstatements of the time users spent watching videos on the platform (by 60 to 80 percent, Facebook says; by 150 to 900 percent, the plaintiffs say).

According to an exhaustive list at MarketingLand, over the past two years Facebook has admitted to misreporting the reach of posts on Facebook Pages (in two different ways), the rate at which viewers complete ad videos, the average time spent reading its “Instant Articles,” the amount of referral traffic from Facebook to external websites, the number of views that videos received via Facebook’s mobile site, and the number of video views in Instant Articles.