I've been told that once you hit a certain level of wealth, cost doesn't mean much. For most people given a choice between eating at Ruth's Chris and Chinese take-out, they would choose the $100 steak dinner over the $10 Chinese food. If cost is taken out of the equation, then it's a matter of what you want, not what the dollar value is. Chinese take-out may be what your stomach wants, not what your mind is telling you to get because it's more or less expensive.