The way I understand it, is that the people who are willing to screw over their employees and consumers to save money, use those savings on dividends/bonuses to themselves. So if the people with time, money, risk capacity etc who want to outcompete the giant corporations who have money etc, does not screw over their employees and consumers to save money, by not paying dividends/bonuses to themselves. They will afford to cut prices and not screw over their employees, and thereby outcompete the ones who do pay themselves dividends/bonuses?