We Believe: The Best Men Can Be | Gillette (Short Film) HOLY. FUCKING. SHIT. GET. IN. HERE.

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[–]JasonCarswell 2 insightful - 3 fun2 insightful - 2 fun3 insightful - 3 fun -  (3 children)

That doesn't make sense. Aside from the current hipster neckbeard thing I'm guessing men use more razors than women.

Way to alienate your base. Now, all your base is belong to women.

[–]Tom_Bombadil 4 insightful - 2 fun4 insightful - 1 fun5 insightful - 2 fun -  (2 children)

Women shave their legs, so a larger surface. The LOTR beard fad is still gaining steam, so maybe they're backing the "women's cause". Which is not a bad thing. Women's razors are also expensive, and they leave them in the shower, so they don't last as long either. Plausible increased consumption.

It's a divisive commercial, and that's probably the real goal. I don't think that advertisers believe that sexual assault prevention or antibullying will sell more razors.

But it got Vigte to post it, which got me to watch it. So, I guess I'll go buy one of there razors, and you can guess the rest. Cheers!

[–][deleted]  (1 child)

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    [–]Tom_Bombadil 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

    And then chop it off...