Take in mind that this a very serious subject taken on by a stand-up comedian... I found his "use" of the (one simple) word, as a motivator and a kind of way of tricking yourself, quite ingenious and helpful.

Do not misunderstand his comedic approach for him promoting bad things - he is trying to help you feel better and it worked for me - and I think you deserve to feel good about yourself too.

Namaste.