There's nothing to spend money on. Even if I wanted to I have no idea what I could spend my entire salary on. I also sense an "anti-luxury" trend. The new luxury is non-luxury products, if that makes any sense. eg: fuck a tiffany's bag, but I'll pay $40 for this hemp tote-bag.

Markets will change drastically in the next two decades and a lot of top brands with 100+ years of history will shrink a lot.