You've never been a part of a marketing / graphics design team, have you? That graphic with the rainbow took a team at least a week and three drafts to complete for the customer. Guarantee that hashtag went through a focus group.

Our business gets a minor revision to its logo about once every two years (one year it was a gradient color from top to bottom, the next year it was a solid color with a border, the next time it was a font change). We all get new shirts and new business cards. They have to throw out 9/10 of a box of business cards with the old logo. They cost the company $250 per person. We have 1000 employees.