False flag attacks.

Newspeak and wrongthink. Words have been injected into our vocabulary where a negative connotation is included in the description, and the two become inseparable. The meaning of other words has intentionally been shifted. There are things we aren't supposed to think, such as the idea that conspiracies are real. A TV host only needs to ask "that sounds like conspiracy theory" and the interviewee will immediately retreat and try to avoid the categorization. Another example is "privilege", which is simply an advantage you have, but you get shamed for having it simply from the label. And the book also describes how contradicting notions are held side by side at different moments. An example of this is the idea that there's no such thing as a human race. Differing from this view can get you cancelled without any argumentation being necessary; it has become a dogma. If the dogma were true, it'd entail that it's impossible to be racist. After all, how can you have prejudices or discriminate based on race, if there are no human races? But the same people who subscribe to the dogma, call people racist left and right.