Getting mugged? Just say no.

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[–]L_X_A 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

Does anyone know whether that campaign really did "cost" € 2.5M (meaning, they made that silly video and pocketed in the money)? Or was the claim about the 2.5M just bogus?