As of right now AMZN is $3550. Their PE ratio is 67, which is lower than it was a few months ago (80s) even though the price of stock has increased. Amazon has lots of potential to increase profits by cutting costs, raising prices, spying on people, and lobbying for legislation that will suffocate competition from small businesses (e.g. minimum wage increases). Amazon is transitioning from being a good company to an evil company like Google. Their current profits are peanuts compared to what they will be making 10 years from now.