R.I.P.

submitted by Rob3122 from jssocial.pw

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[–]Trajan 4 insightful - 2 fun4 insightful - 1 fun5 insightful - 2 fun -  (3 children)

It's all over the place in the UK even though it's vanishingly rare in reality. In 2018, of all couples, 0.5% were a combination of black and white. Not even one percent. 0.003% were black and asian even though Asians are by far the largest minority group in the country. Anybody seeing adverts would be left with the impression the country is 40% black, a sizeable minority of marriages being mixed.

[–]jet199 4 insightful - 3 fun4 insightful - 2 fun5 insightful - 3 fun -  (0 children)

It's almost always black woman with white man as well which is an even rarer combination.

Because if you have a family with a white women and black man in a commercial you can't make your product seem aspirational.

[–]Rob3122[S] 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (1 child)

Where do these ridiculous numbers come from?

[–]Trajan 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

Thanks for spotting the errors. It's actually 0.7%, not 0.5% of cohabiting/married couples being black and white. Asian and black would be 0.1%, not 0.003%. Are those less ridiculous now? If not, take it up with the Office of National Statistics.

https://www.ons.gov.uk/peoplepopulationandcommunity/birthsdeathsandmarriages/marriagecohabitationandcivilpartnerships/adhocs/12186ethnicitywithinmarriageorcohabitingmixedsexrelationshipuk2018

If unsure, you can cross-reference that with a 2018 report on ethnicities. You'll notice the proportions of single-race pairings is proportional with representation in the general population, maybe just a couple of percentage points lower to reflect the mixed-race couples. See https://www.ethnicity-facts-figures.service.gov.uk/uk-population-by-ethnicity/national-and-regional-populations/population-of-england-and-wales/latest#by-ethnicity