This stuff may seem silly and ridiculous, but it matters. Someone once said:

"The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan."

We seem to have forgotten this, but our enemies understand it all too well.