It's a combination of useful idiots and nefarious actors. There are legitimate Ukrainian nationalists but they are serving ZOG interests, knowingly or not. They popped up in 2014 during the Euromaidan, and support the current Ukrainian administration. They're staunchly anti-Russian and are pro-EU, pro-NATO, and in some cases are funded by Jewish billionaires. Jewish interests are not just represented by Zelensky, but also the Jewish oligarchs and foreign nationals who pump money and arms into Ukraine while draining the country of its resources. I think a lot of people are too bought in by the aesthetics of groups like Azov or Donbas without understanding the broader political situation.