Who do you think is "good optics"? Nick Fuentes because he wears a suit in his livestreams?

This is a guy who makes cookie monster analogy jokes about the Holocaust, pretended to 'gas' an NPC who looks like Ben Shapiro on a GTA livestream, gloats about whites conquering the North American continent, called Amerindians "spear chuckers", thinks dinosaurs are a hoax and pretty much doesn't believe in science.

Yeah, he may not be a "Wig Nat" but Westboro Baptist Church-esque bible bashing is hardly the height of good optics. It's certainly 'cringe'.

Richard Spencer has done some pretty embarrassing stuff (mostly stuff that happened in private that was leaked, like his Charlottesville rant about 'kikes' and 'octoroons'), he also likes to stir the pot and bait the media a bit, but all his writings and streams are intelligent. People tend to hate him because he's a radical thinker and avoids the nationalist/populist hive-mind of worshipping Trump or Brexit, talking about race/crime statistics or bitching about how bad Muslims or BLM are.

Apologies if you're not an AmNat, but it's usually them who have an autistic obsession with "optics", even though most of them don't actually exhibit good optics.