It's gradual. Even apolitical normies are getting nervous/concerned about the censorship on youtube, what you can and can't say. Those who make their primary living from youtube videos have to realize that if your entire livelihood depends on one arbitrary and capricious company, you are in trouble with less control of your life than an office drone. So, you're seeing more and more people uploading to secondary and tertiary sites. That could be bitchute or, one that follows the patron/subscription model like Floatplane.

These goliaths always seem unstoppable up until the time they collapse. We saw it with AOL, Compuserv, Hotwired, Enron, Myspace, and Pets.com just to name a few off the top of my head.