When you walk through a college and see that more than half of the students are studying some shit lib major, you should not assume that these people just go away once they graduate. Many of them do go on to work at Starbucks, but some of them get to become HR ladies that influence who gets in the door for an interview. That affects who gets hired and it affects future hires that this newly hired person will one day hire. When this blue haired liberal gets a job, she's not going to say, "No, fuck my own personal morals. I need Pepsi to make more money this year!" She's going to hire diversity and shit libs.

There are also diversity quotas. Employees in a hiring position that are not specifically against diversity will have to check and see if they are hiring too many people of conservative demographics, such as white males. Reddit's giant ban wave followed in the wake of one white employee stepping down to have a black employee take his place. Reddit hired a black guy who's worked for the NAACP and they banned all the pro-white subreddits. Do you think this new hire was just purely in it for reddit's bottom line and that his entire career of advocating for blacks had nothing to do with it? No, he probably didn't care.

One of the ways in which the ruling class has always kept its powers is by spreading various myths about themselves to gain credibility. They have historically said they were sent by God or that they descended from a special bloodline. We don't accept those arguments today because we live in a capitalistic society that respects money. What these people say now is "We do this for money and the reason it makes money is that the people want it!" These companies though are largely giant monopolies that made their money and gained their status long before they became censorious. They did not make their fortune by doing this.

What people are missing is that corporations don't necessarily try to become as profitable as possible. They try to become profitable enough. Starbucks knew that shutting down its stores over those black homeless guys would lose it money and alienate some customers, but Starbucks had enough money to choose not to care. Gillette knew that making a commercial where they said "Fuck men" would have the effect on its stock that it had, but it wouldn't kill the company and the feminist in charge of the marketing campaign didn't care. Over time, this may kill big companies like reddit or Starbucks, but these SJWs do not care. They will just find another job, because their friends at other companies aren't going to blame "anti-bigotry" for companies going under.