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[–]d3rr 6 insightful - 1 fun6 insightful - 0 fun7 insightful - 1 fun -  (1 child)

I'm glad you asked. It's supposedly the amount of interest you have to get in something for a tipping point to happen, for critical mass to occur, and for the media to report on it and for it to become a 'societal issue'. Maybe it was as high as 20%.

Anyway the idea is that you don't have to convince a majority of people to change, just a substantial minority. Then the snowball is rolling.

There's some more graceful economist theory for it somewhere, I should have saved it.

[–]hennaojisan 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (0 children)