I respect structure because it makes the content easy to ingest, and it shows a person thought about what they were going to write before they got started. I respect real world examples because it shows research was performed. If an essay reads like a stream of consciousness, it comes across as low effort, or lazy, and that's the underlying problem with the article, and the content on the Internet that is serves to waste people's time. The writing has style, but dont confuse style for substance.