From the article:

“let’s go brandon” started as a joke.

but it was a good joke.

a poignant joke.

it is now a full blown movement and it’s only going to grow. it’s the theme for our times, the exemplar of an age beset by a pendulum that is past due to swing back.

it’s our protest song.

it’s the samizdat that heralds the dying of an empire.

nothing can survive this level of gleeful, sincere ridicule wrapped up in a sense of fun.

nothing.

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it started in the opposition to an unpopular president widely viewed as the unqualified and doddering puppet of a corrupt gerontocracy dominated by special interests and interested in domination all of our lives and livelihoods for fun and profit.

people are tired of unprecedented outrages to liberty and personal choice. they are reeling from job loss, business closure, and newfound intrusion into every aspect of their lives. and they are OVER IT.

they were chanting “f-ck joe biden” in public venues all over the nation.

this likely had little future.

but LGB! is something altogether more.

*

now it was not only PG rated and family friendly, it also carried not just protest of joey b, but of the media and their relentless spin and misreporting.

it became the criticism of not just a man, but the edifice that propped him up and kept him in place.

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(edit, because this is too good not to include):

this is what has taken “let’s go brandon” quintuple platinum. it adds the best and the most powerful aspect of the meme.

it’s not about the meltdowns, hilarious though they may be: it’s about the stunning, staggering, tone deaf hypocrisy.

the very same people who posed with severed trump heads

and proudly dropped F bombs at the tony’s

are now losing their minds over LGB!, clutching their pearls and getting the vapors over disrespecting a sitting president, and everyone is noticing.

because you cannot not notice.

this is everywhere.

and it gets funnier every time they do it.

*

(okay, editing again because damn, s/he's right)

this raises to the fore a simple fact:

people are incredibly tired of this game of “punch no punchbacks” played by a tactically touchy, explicitly dishonest, explosively aggrieved gang of wokester crybullies who demand the right to push you around, dictate life and stricture to you, and disappear in a cloud of accusation based squid ink whenever challenged.

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More at the link.