Reddit became popular because of it's user driven content and user driven moderation, not necessarily because there was anything particularly great about the site. Gradually because some talented users created popular subs it became more popular than similar sites, which were all over the internet but gradually faded away simply because reddit became the go to site.

So of course some wealthy rabidly zionist oligarch family bought the site. The Newhouse family got their fortune the old fashioned way, they inherited it. They then proceeded to wreck everything that was loved about reddit, but by now all the competition had long since vanished so there were no real alternatives and reddit still had the brand that was built pre Newhouse takeover, and thats really all it's lived off since.

Creating viable free speech reddit alternatives has been nearly impossible because of who owns google, who controls the payment processors, advertisers, web hosting services, etc. Similar to how the Newhouse family bought reddit, the same group bought up the internet infrastructure necessary to create competition, and if any sites come along that says what they dont like, they shut it down using any one of these choke points.

Welcome to the Jewtocracy.