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[–]Optimus85 4 insightful - 4 fun4 insightful - 3 fun5 insightful - 4 fun -  (1 child)

Well, "footfall" is an actual noun although not one I'm familiar with. Still makes more sense than "football" though.

[–]zyxzevn[S] 4 insightful - 3 fun4 insightful - 2 fun5 insightful - 3 fun -  (0 children)

According to tweaking it means "pedestrian traffic"
We still need the full article and data, because headlines are never accurate either.